Television and Media - America Needs TV Advertising :: Argumentative Persuasive Topics

America Needs TV Advertising Television would not be in the place it is today had it not been for commercials. Commercials not only provide a much needed break from the shows we watch, but also gives paying advertisers a chance to promote their products. With a large audience watching, businesses spend untold amounts of money to make sure their commercials are the best. The worst nightmare however for an company is for a couch potato to not look at their commercial, but instead change the channel. To remedy this advertisers strive to capture the attention of the audience as soon as possible. If the audience does not like what they see within the first ten to fifteen seconds then most likely they will change the channel. Miller Lite "Miller Time" commercials counteract this ingeniously. The distinctive opening music create a light and humorous mood and instills curiosity in the viewer about what will happen next. The offbeat and sometimes absurd characters give the audience a well deserved laugh. For example, a man obviously dressed up as a beaver gnaws a log cabin, and then everything wooden and goes after a man holding a Miller Lite beer can. One does not think too much about the ad (for if one did he would wonder why do these commercials sometimes have nothing to do with their product?) but instead gets caught up in the comedy. The humor in these ads immediately captures their audience immediately and leaves them with a smile on their faces. Feeling good is also what makes Burger King's commercials so attractive. The typical Burger King commercial features 60's or 70's dance music accompanied by various shots of burgers. The music, if the audience likes it, pulls them in, watching it sometimes simply for the music. That is most often the case with my brother who "shakes his groove thing" to the music while not fully realizing that the thing which motivates him is simply inanimate and unhealthy food. The implicit message the advertisers send it seems, is that if you are dancing in your seat at home, how more will you love them in person? Attraction comes in the form of nostalgia, a more subtle and hence less used part of advertising. Chili's commercials with singing tamales on an open frontier uses music like the Burger King ads but creates a mood of nostalgia rather than one of excitement.